Wamma/About/Studio + founders

About
Wamma.

An independent UK AI studio. We met on an AI team at a large software company and found we had the same itch: get curious about a problem, then build something to find out if we're right.

AI makes finding out faster. So that's mostly what Wamma is: two people, our own ideas, working out how AI changes the way things get done.

Less interested in AI as a headline, more in what it quietly makes possible.

The two of us02 founders
Co-founder · Product
Alex Wake

Vibe coder in chief. Picture Gru and his Minions. That's Alex and AI agents.

Co-founder · Engineering
Ahmed Amer

A senior machine learning engineer. James Bond has M, AI agents have Ahmed.

How we work04 principles
01

AI changes the tools.Not what makes people human.

Judgment, instinct, trust, conviction. Those still come from people. The software can generate. Someone still has to care what’s worth making.

02

Every capability shiftrewrites what products and teams can do.

We look for assumptions that no longer hold. Then we build around what became possible afterwards. Most industries carry habits from technical limits that no longer exist. That’s where the interesting work starts.

03

We learn by building,not by debating.

Hands dirty by default. Ideas tend to improve after contact with reality. So we prototype, ship, then adjust when the work pushes back.

04

The best productsbegin as selfish ones.

Make things you want to exist. It’s easier to recognise what matters when the problem is real to you first. We trust obsession more than market theatre.

Wamma Ltd · Incorporated 28 April 2026 · Company No. 17187505 · Registered in England and Wales